The WutzNxt Impact At Pizza Hut
Bankruptcy Threat to Blockbuster Success with Stuffed Crust Pizza and $50M Spielberg Deal
In the early 90s, Pizza Hut was in need of restructuring and on the verge of bankruptcy. The CEO of PepsiCo recruited Jeff Yapp as the Vice President of Marketing for Pizza Hut to develop and implement all marketing strategies and programs for this $4B company.
Secured Blockbuster Partnerships
Captured entertainment deals valued at over $50M with Steven Spielberg’s Amblin Entertainment.
Utilized direct marketing
Slashed promotional expenses $13 million by implementing a direct marketing program to significantly drive customer acquisition. Built a database of 40 million+ names.
Refocused Operational Excellence
Reversed a 3-year decline through the overhaul of event-driven strategic platform, to focus on business basics of quality, consistency, speed of service and cleanliness.
