Operators, strategists, and builders who've done it at the biggest companies in the world.
WutzNxt has a great eye for authentic brands and content and knows how to amplify those businesses.
Jeff Yapp is a true visionary, and I mean that literally. That word gets bandied about a lot these days but I have firsthand proof - it's called Vice.
...the most innovative and blatantly cynical project the channel has hatched in a long time: an unambiguous attempt to leverage the cultural cachet of the Lower East Side to bring new consumers and curiosity seekers into MTV's sphere of influence...
A visionary in the big idea space.
Jeff saw the potential in Crazy Heart, where many did not. Even with a first time director and many of the unknowns surrounding the early production of this movie, he was willing to step up and make the decision to take a risk and make what he knew could actually be a hit.
At MTV, Jeff was one of the few people who understood the potential of Guitar Hero and Rock Band from the very beginning. More important though he had the conviction to back that vision with action.
