The WutzNxt Impact At E&J Gallo Winery
WutzNxt International Strategy for E. & J. Gallo Winery Dominates Globally to become top exporter
E. & J. Gallo Winery, founded in 1933, initially focused on producing affordable domestic wines. As Vice President of the International Division for Ernest & Julio Gallo Winery, Jeff Yapp established the international division, and grew it from a small export operation to encompass 45% of all U.S. wine exports.
ReBranding as a premium product
Gallo expanded beyond low-cost wines to offer a wide range of products, from entry-level to premium, catering to different consumer preferences. This helped position the brand both domestically and internationally
International Expansion
Jeff Yapp built an extensive global distribution network, partnering with international retailers and distributors to place their wines in key global markets, such as Europe and Asia. Jeff introduced Gallo's wines in over 50 countries, leading the brand to become the number one imported wine in the UK and Canada in less than two years. During his tenure, Jeff received a Cannes Film Festival Honorable Mention and Gold Mobius for creative excellence.
