In May 2024, Jeff Yapp and the WutzNxt team were hired on as marketing and sales consultants for the BODY20 franchise in Lake Oswego. The WutzNxt team revamped the franchise's marketing, social media, referrals, demos and built community at the fitness studio.
WutzNxt identified that the franchise pricing structure gave fitness members a bad experience. WutzNxt quickly adjusted the price structure to entice more referrals, keep existing customers happy, and special pricing for superfans.
After analyzing the business for the most important interaction, WutzNxt recommended adjustments to the fitness demo process to ensure prospective members enjoyed their time and wanted more.
Within 2 months, the BODY20 franchise was transformed from barely covering operating costs to the most profitable franchise in the country with a 70% close rate on demos, anywhere from 15 to 30 new member referrals a month, a significant drop in operating costs, increased engagement on social media campaigns and a new website to bring in new customers - https://body20lakeoswego.com/.
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