The WutzNxt Impact At Microsoft Store
WutzNxt Launched and scaled retail stores worldwide to Become fastest growing division at Microsoft
As Strategic Partner to Microsoft Corporation Jeff Yapp is an integral part of driving growth for Microsoft’s direct online and retail operations into the fastest growing division in Microsoft. Microsoft's Direct Sales and Support division needed to determine a viable go-to-market strategy to effectively target small-and-medium enterprises online and in B&M stores. , Microsoft was one of the largest global technology companies with 228 total online stores, and over 100+ B&M stores at the time. Although they had experienced a sustained period of significant growth, they had fallen behind their competitors in terms of developing a feasible SMB-related program.
Microsoft Flagship Store
Yapp spearheaded efforts for the successful opening of the first Microsoft flagship store outside North America in Sydney Australia, exceeding launch forecast by over 250%.
Retail Expansion
Jeff Yapp also directed and coordinated the Microsoft retail expansion in China with 19 stores and achieved one of the highest ROIs of any retail investment to date.
Rapid Transformation
As the business progressed, WutzNxt helped with the transition from B&M sales to online selling, from consumer selling to commercial selling and from hardware to software sales.
