One of Jeff Yapp’s greatest successes resulted when he identified music and rhythm gaming as a significant strategic opportunity for Viacom.
Jeff Yapp orchestrated a marketing partnership with Red Octane Gaming to introduce Guitar Hero 1, and established music and rhythm gaming as one of the fastest growing segments in the history of gaming.
Yapp also led the team that successfully acquired Harmonix and was responsible for launching Rock Band 1 and 2, which achieved 50% of the entire music gaming category the year it was launched.
Yapp's team subsequently completed the deal to develop and distribute the Beatles Rock Band game.
Guitar Hero and Rock Band significantly impacted pop culture and the music industry as the inspiration of many up and coming artists and the improvement in sales of many classic rock albums included in the game.
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