Jeff Yapp joined 20th Century Fox as President of the International Home Entertainment division. In under three years he more than doubled it, from just over $250 million to more than $600 million in revenue, and was promoted to Worldwide President of Distribution.
Bringing Star Wars home
Working directly with Lucasfilm, Jeff led the reintroduction of the Star Wars franchise to home entertainment. It became one of the most successful campaigns in the history of the category, a global effort that had to match the scale of the property while protecting one of the most valuable brands in entertainment.
The X-Files on every shelf
He established The X-Files as one of the most popular television titles on video in its era, moving more than 5 million units and turning a cult show into a home-entertainment powerhouse.
The deeper franchise story
The Star Wars relaunch has its own page, with the full super-fan strategy behind one of the most successful home entertainment campaigns ever run.