Way back in the early 90s Pizza Hut was in need of restructuring,
so the CEO of PepsiCo recruited Jeff to develop and implement a marketing
strategy that could get them on the road to success. Eager to face the challenge he turned Pizza Hut’s focus back to the basics: quality, consistency, speed
of service, and cleanliness. Jeff also developed a direct marketing program and
saved the company $13 million in underutilized promotional costs while raising
the customer database to over 40 million names.
Jeff's direct marketing program saved Pizza Hut $13 million, while raising the customer database to over 40 million names.
More often than not big companies like Pizza Hut need restructuring from the ground up; Wutznxt is an excellent candidate for that job. We activate brands that users recognize while ensuring that the company is operating under a strategy that yields success, revenue, and customer loyalty.
